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The macOS share of market is different than you think

Catnip of the day – market data.    IDC has reports that macOS is the operating system for 23% of computers at US companies with 1,000 employees or more.  This is up from 17% in 2019.     Mac devices shipped to employees in enterprise jumped 34% in the second quarter of last year.

Why do we care?

I’m going to dwell here for a moment.     In the enterprise, Macs are 1 in 4 machines.    1 in 4.    Let that sink in a moment.

And let’s cross reference with Microsoft, whose earnings were out this week… and they aren’t hurting.     Office up 13%, Cloud 23%, and Azure 50%.   

Do not cry for Windows.    

I’m focused on a couple of statements

The endpoint doesn’t matter that much, particularly as the cloud consumes all.   

And, vendors just don’t deliver enough of this.   I used to quip that ignoring Macs is 10% of the market.   At least considering enterprise, you’re ignoring 23%.   While I don’t have SMB data here, you can’t tell me that it hasn’t been going up.    I’ve reported tons of sales data around that.  

Sprinkle Chromebooks on top of that… you have a very different market than I think most providers instincts would lead them to believe.   Windows only?  You’re either a relic… or about to be one.

Source: CIO Dive