Catnip of the day – market data. IDC has reports that macOS is the operating system for 23% of computers at US companies with 1,000 employees or more. This is up from 17% in 2019. Mac devices shipped to employees in enterprise jumped 34% in the second quarter of last year.
Why do we care?
I’m going to dwell here for a moment. In the enterprise, Macs are 1 in 4 machines. 1 in 4. Let that sink in a moment.
And let’s cross reference with Microsoft, whose earnings were out this week… and they aren’t hurting. Office up 13%, Cloud 23%, and Azure 50%.
Do not cry for Windows.
I’m focused on a couple of statements
The endpoint doesn’t matter that much, particularly as the cloud consumes all.
And, vendors just don’t deliver enough of this. I used to quip that ignoring Macs is 10% of the market. At least considering enterprise, you’re ignoring 23%. While I don’t have SMB data here, you can’t tell me that it hasn’t been going up. I’ve reported tons of sales data around that.
Sprinkle Chromebooks on top of that… you have a very different market than I think most providers instincts would lead them to believe. Windows only? You’re either a relic… or about to be one.
Source: CIO Dive