Bit of lighthearted data here – industry tracking group NPD has given a bit of insight into where all of our time goes. The report found that 4 out of 5 consumers in the US played a video game in the last six months, and more importantly, those consumers are spending 26% more time and 33% more money on games than the same period last year.
Also of note – it’s not just young people. Spending on gaming for Americans 45 to 54 increased 76%, and for those between 55 and 64 it increased 29%.
It’s not just mobile too – console spending is on the rise.
Why do we care?
This is a market stat – remember, video games as a sector is a bigger slice of entertainment than movies and music combined.
Here’s what it speaks to for me: demographics. You might not be thinking of Americans 45 to 54 as a gaming demographic, but they are. In fact, it also speaks to the change in technology perception. 30 years ago video games were niche, and focused on children or a small subset of adults. And just like technology in general, now it permeates society.
That’s why this jumped out at me – not just the market’s growth, but the societal change as well.