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Video chat platforms are a thing to build on

Diving into video chat,

According to the company’s data from its GoToMeeting platform, the method, size and timing of video meetings changed noticeably this year.

The percentage of meetings taken on a mobile device grew from 5% last year to 12% this year, weekend meetings grew from 3% last year to 8.5% this year, meetings and webinars both nearly doubled in average size, and the percentage of people switching on their video feed during meetings grew by four times.

Perhaps most useful to integrators looking to sell videoconferencing systems to new markets is the growing customer base among the platform’s active users.

Healthcare usage nearly doubled, education use more than doubled, biotech use tripled, and government use grew by five times.

While we’re talking about conferencing, Zoom launched  two new products on Wednesday: a platform for live events and a marketplace for third-party applications that can be brought right into the Zoom meeting environment.  The integrations also allow third parties to bring information right into video chat, such as from Dropbox, Slack, or Asana.

Why do we care?

Don’t think of zoom as a single application – think of video chat as a productivity platform.     That’s the play the company is moving towards, and why competitors like Google Meet and Microsoft Teams are approaching in the same way.

Platforms are far more valuable, and this is the direction.  For the record, building on platforms is a great go-to-market for the vendor, but also for the ecosystem around them.   That means providers.    This is part of the work platform of the future, and you should decide what you’re doing with it, and which one you are building on.  

Source: Commercial Integrator

Source: CRN