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What to learn from a small Welsh town?

Ending with a super fun story.  I’m just going to quote the Next Web.

 Like clockwork, each morning at 7AM the entire town of Aberhosan in Wales would lose its broadband connection. The mystery plagued the village for 18 months — and nobody knew why. Until now. The culprit? An old television set.

After numerous cable replacements failed to fix the the issue, an investigation by Openreach technicians discovered that an unnamed Aberhosan resident was unaware their TV would emit a signal that would interfere with the entire village’s broadband infrastructure, BBC reports .

 Baffled by the continuous lapses in connectivity, the technicians used a monitoring device to identify the source of the interference. The device led them to the resident in question, who felt embarrassed for unknowingly causing trouble and immediately promised to never use the set again.

So why 7AM, you might be wondering. Well, that’s when the anonymous householder would switch their TV on each morning, inadvertently affecting the village’s broadband.

Why do we care?

Every time I think there is a real threat to the core value of services providers, a story reminds me where to focus.

Helping make technology work for customers requires problem solving and customer service.  If you focus there, and make it about solving customer problems and NOT about the technology itself, you will always have a core value.     You may need to continually adjust the technologies themselves, and you will need to ensure you are not focused your profit derived from commodities, but the core value of knowledge and experience will always be valuable.

Especially when you can make the internet work right.

Source: The Next Web