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Microsoft Ignite Day One Roundup — Three Trends

Microsoft Ignite started today, and the announcements are here. 

Teams new Together Mode has several new backgrounds, including a coffee shop and a conference room.   The product also is getting Dynamic Views, which allows for the positioning of the presenter differently with content, as well as new management capabilities for meeting rooms.      The product is getting Breakout rooms, available in October.      And, from a user perspective, there are features focused on mental health, virtual communities, meditation breaks, and work habits.   

Microsoft’s security solutions for Microsoft 365 and Azure are being unified under the banner of Microsoft Defender, and products are being moved under this naming convention, and Microsoft Endpoint Manager is adding the Microsoft Tunnel remote access solution, and new macOS management capabilities.

Cortana is getting enhancements, including a chat based app, and numerous additions into Teams.  

Not to be left out, a slew of Azure features are rolling out, including Azure Communication Services, the first fully managed communication platform offering from a major cloud provider, allowing easy addition of voice and video calling, chatting, and SMS text to applications and websites.

Of note – Datadog is expected to be available in October in the Azure Marketplace.

Why do we care?

Lots to unpack.     I’m not spending my time on features, but instead focused on the trends.

First, I’ll continue to add datapoints to my “voice” and digital assistants trend – Cortana may not have made it as an independent assistant – but I think Microsoft’s pivot to adding value via specialized assistants is smart.   You also see this in Azure Communication Services.   Be thinking about voice.

On Teams, you can see the investment in “higher up the stack” value, and this should align well with the opportunity to make these tools more effective for users.     IN my practice of the future, it’s about building on top of this.

Finally, let’s observe Microsoft’s move into more of those core infrastructure pieces around security.   The floor is rising – you have to offer these solutions, but know it’s not about profit on the product, but the services.     Their core solutions include a lot of what you might have previously bought from MSP vendors – now you may not need to.


Source: Venture Beat

Source: CRN, CRN

Source: Tech Crunch