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Why might customers leave you?

It’s been a bit since we talked about cybersecurity data, and so that must mean several surveys are out:

Untangle says SMBs are struggling to meet needs.  Of their survey respondents:

  • 38%: Allocating $1,000 or less to their IT security budget, compared to 29 percent in 2019 and 27 percent in 2018.
  • 78%: SMB employees temporarily working remotely.
  • 56%: May keep some positions permanently remote.
  • 45%: Adjusted or reevaluated their IT security road map based on recent security breaches and ransomware attacks.

ConnectWise has their report:

  • 91% of SMBs said they would consider using or moving to a new IT service provider if it offered the “right” cybersecurity solution.
  • Sixty-eight percent of respondents said the “right” offering means having confidence in an MSP’s ability to respond to security incidents, while 58% stated it’s having confidence in an MSP’s ability to minimize damage or loss.
  • Only 13% of SMBs are having regular cybersecurity-related conversations with their MSP

Why do we care?

I’m just shocked to learn that small businesses are struggling!    Shocked I Say.

Seriously, there’s two pieces I want to highlight here.  First, focus on the work from home risk mitigation.   Zero-trust architectures are your friend.  

Second, understand that you likely aren’t talking to your customers enough about risk, and regardless of what the numbers are, they will leave you if you aren’t engaged, not if you make a mistake.

Source: MSSP Alert

Source: ConnectWise