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An update on the Voice Interoperability Initiative: the long play on voice

An update on the Voice Interoperability Initiative, which Amazon has been promoting and which has announced new members – including Facebook, which makes 77 companies, including Intel, Qualcomm, Microsoft, Sonos and Tencent.  Google and Apple are not.

Why do we care?

Listeners know I’m big on voice.    The trick is I don’t know when exactly it will hit.

Amazon is playing a very long game here.   They are building more and more integrations and more and more value within the platform, and they are betting that when voice hits the next level, they will be in pole position.      It seems like a solid bet to me.

We care because I do believe it will happen – the question is when.