Axios with an exclusive – survey data about Americans preferences on the use of their data.
- 93% of Americans would switch to a company that prioritizes their data privacy.
- 91% would prefer to buy from companies that always guarantee them access to their data.
- 88% are frustrated that they don’t have more control over their data.
- 73% reported finding the process of downloading their data from a company “outdated”; 32%, “hard”; 32%, “confusing.”
- About two-thirds said they want to be able to choose what data companies can and can’t collect.
Why do we care?
I’ve been maintaining that there is a place for providers to provide services to help customers manage their data more effectively, and here is your market data saying I’m right.
This is a competitive advantage to be offered – services where you ensure customers are only collecting the data they need, managing it well, and giving additional controls to their end customers. Adding controls to allow customers to pick what is collected would go even further.
When we talk about delivering business value, here’s a concrete example. This can be selection criteria for software, or requirements in custom development. Thinking this way is far beyond simple “disaster recovery” data management, as this is the kind of consulting that is elite. I’m not saying it’s easy, but in that mystery is margin.